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What we cover
Wherever you are in the world, PerkWave works for any business with customers worth rewarding.
TikTok Marketing for Coffee Shops: The Cheapest Way to Fill Your Café
Coffee is the most filmable product there is. Here's how a small café turns lattes into local reach on TikTok, without an agency, an influencer budget, or posting every day.
How a Plate of Mozzarella Sticks Brought Chili's Back From the Dead
Chili's turnaround was powered by customer TikToks, not ad spend. Here's what UGC marketing is, why it beats influencers, and how any small business can copy it.
The PerkWave Playbook
Everything you need to launch, optimize, and grow a customer-powered marketing program with PerkWave.
TikTok Rewards vs. a Loyalty Punch Card: Which Actually Grows Your Business?
A punch card rewards people already coming in. A TikTok reward turns each visit into new reach. Here's the honest comparison, and why the two aren't the same tool.
Why Your Best Marketer Has 200 Followers
The follower count is the most overrated metric in marketing. Here's why ordinary customers now out-perform influencers, and how to put that shift to work for your business.
How to Get Customers to Post About Your Business on TikTok
Your customers already have TikTok open. Here's exactly how to turn everyday visits into posts that tag you, the trigger, the offer, and the system that makes it repeat.
How to Get UGC for Your Business (Without Begging or Paying Influencers)
A practical playbook for getting user-generated content: why customers don't post, the incentive that changes it, and how to make UGC a reliable channel instead of a lucky accident.
TikTok Marketing for Restaurants: The 2026 Playbook
A complete, no-fluff guide to TikTok marketing for restaurants. What to film, how to get customers posting, and the menu items that go viral. Built for owners, not agencies.
How Much Does TikTok Influencer Marketing Actually Cost? (And a Cheaper Way)
TikTok influencer pricing, broken down by follower tier, plus why paying customers to post is cheaper, more trusted, and easier to measure than hiring a creator.
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Questions business owners ask
- UGC (user-generated content) marketing is when your own customers create content about your business. Like TikTok videos, instead of you paying an agency or influencer. It's more trusted and far cheaper, and on TikTok a customer with few followers can still reach thousands of people.
- Reward them for it. Offer a perk that scales with the video's views, make joining a one-sentence ask, and advertise it at the register and in your bio. PerkWave automates the view tracking and in-store reward redemption.
- Far cheaper. Instead of paying thousands for one influencer video that may flop, you reward your own customers with things you already sell. Only after their video earns views and they visit your store.
- PerkWave is free during early access, no card needed. It's a global SaaS available anywhere, with early focus on the United States (including Miami), Honduras, El Salvador and Guatemala.
What is UGC marketing?
What's the best way to get customers to post about my business on TikTok?
Is UGC cheaper than hiring an influencer?
How much does PerkWave cost and where is it available?
Turn your customers into creators.
Launch your own TikTok rewards program in minutes. Free during early access, no card needed.