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TikTok rewards for supermarkets & grocery

Recipe clips and grocery hauls are a TikTok staple. PerkWave rewards shoppers for tagging your store, turning weekly shops into recurring, local reach.

The problem

  • Thin margins make traditional advertising hard to justify.
  • Shoppers make recipe content but rarely credit where they bought it.
  • Competing on price alone is a race to the bottom.

With PerkWave

  • Shoppers post hauls and recipes, tagging you for grocery credit.
  • Recurring content from a habit customers already have, weekly shopping.
  • Grocery-credit rewards bring shoppers back through the checkout.

How it plays out

A shopper films a $50 haul and recipe, tags your store, and it hits 10,000 views. They redeem grocery credit on their next shop, and thousands of local households see your value.

A starter reward ladder for supermarkets & grocery

Fully editable in your dashboard. This is where most supermarkets start.

L1100 views10% off your next shop
L21K views$25 grocery credit
L310K views$100 grocery credit
L4100K views$250 grocery credit

Questions

Does UGC really work for grocery?

Recipe and haul content is huge on TikTok, and it's content your shoppers already make. PerkWave just gives them a reason to tag your store.

How do we control the cost?

You set the view thresholds and the credit amounts, so a reward only unlocks once a video has delivered the reach you decided it's worth.