Free tool
UGC marketing ROI calculator
Move two sliders and see how many people could see your business each month — advertising created by your own customers, at a fraction of what buying it costs.
Your business
You set every reward
Products from your own menu, at kitchen cost — not cash. A video earns ONLY its highest tier, never stacked. Change them anytime.
We assume 7 of every 10 earned rewards get claimed in store.
What you gain each month
150,000
people see your business
Earned media — created by your own customers, on their accounts.
Buying this reach from influencers: $1,800/mo
50
videos published about your brand
18
customers return to your store to redeem
25 · $0
videos with no reach cost you nothing
$0.67
per 1,000 views (influencers: $12)
Your investment
You only pay for a reward after the video already delivered the views.
94% cheaper than buying the same reach
The detail, if you want it
- ✓You set every reward amount
- ✓You reward product, not cash
- ✓A "20% off" reward still makes you money — the customer comes back and spends
- ✓A video with no views costs $0, automatically
- ✓Pause or change your ladder anytime
30 days free · no card · cancel anytime
An adjustable estimate. The spread assumes most videos land under the average and a few blow up (the mean stays at your average). Influencer/agency benchmarks are market averages.
FAQ
How is cost per 1,000 views calculated?
We add your monthly PerkWave plan to the cost of the rewards that get redeemed, divide by your total reach (videos × average views), and multiply by one thousand. That's the real CPM you pay for authentic reach.
Where do the influencer and agency benchmarks come from?
They're market rule-of-thumb ranges: ~$12 per 1,000 views for a mid-market creator and ~$1,500/month for a small-agency retainer. They're estimates for comparison, not quotes.
Is this reach realistic?
TikTok distributes by watch-time, not follower count, so views per video vary widely. Adjust the sliders to your own numbers for a realistic estimate.