PerkWave vs. influencer marketing
Hiring influencers means paying upfront for reach you can't verify, from people who aren't your customers. PerkWave flips it: your own customers post, and you reward them only when the views actually land.
| Paid influencers | PerkWave | |
|---|---|---|
| Who posts | A paid promoter who may never buy from you | Your real customers |
| When you pay | Upfront, before any results | Only after the views are earned |
| Trust | Audience knows it's an ad | Genuine, unpaid-looking customer content |
| Cost | $100s–$1,000s per post | The cost of the reward you set |
| Measurement | Vanity metrics, hard to attribute | Every redemption scanned in-store |
Questions
Is PerkWave cheaper than hiring influencers?
Almost always. You pay with a reward (a free drink, a discount) only when a customer's video actually earns the views you set, instead of paying an influencer upfront with no guarantee.